# Gordon Strategics

> Gordon Strategics is an independent digital marketing consultancy that audits paid media and marketing strategy for advertisers. It finds wasted ad spend, quantifies it to the dollar, and delivers a prioritised roadmap to fix it. Every engagement is led by David Gordon, who has 15 years of experience and has managed tens of millions in ad budgets for blue-chip brands.

Gordon Strategics provides senior-level, independent oversight — the objective, top-down transparency that is practically impossible to get from an agency auditing its own work. Services range from single-campaign audits to full digital strategy overhauls, plus a Growth Accelerator for small businesses.

Key facts:
- Location: Sydney & Adelaide, Australia (serves clients Australia-wide and remotely)
- ABN: 61 207 384 302
- Founder & consultant: David Gordon (Fractional Head of Performance & Independent Digital Marketing Consultant)
- Experience: 15 years in digital marketing across financial, insurance, and education sectors
- Notable brands worked with: Commonwealth Bank, American Express, QBE Insurance, G8 Education, Guardian Childcare
- Independence: Not an agency. No campaign execution, no conflict of interest — audits are objective.
- Risk-free guarantee (Campaign Audit): If savings identified do not exceed the fee, the engagement is free.
- Contact: david@gordonstrategics.com
- Book a call: https://calendly.com/david-gordonstrategics/discovery-call

## Services
- Campaign Audit: Focused review of a specific advertising platform or campaign. Timeline 1–2 weeks. Backed by the risk-free savings guarantee.
- Full Digital Audit: Comprehensive review across all digital marketing channels. Timeline 3–4 weeks.
- Strategic Overhaul: End-to-end strategy rebuild and roadmap. 6–8 week engagement.
- Growth Accelerator (small business): A senior strategist reviews the complete growth picture and delivers a prioritised action plan in three weeks. If the plan is not worth more than the cost, you don't pay.

## Pages
- [Home](https://gordonstrategics.com/): Overview of services, methodology, guarantee, industries served, and FAQs.
- [Growth Accelerator](https://gordonstrategics.com/smallbiz): Small-business growth review and prioritised action plan in three weeks.
- [Stop Wasting Ad Spend](https://gordonstrategics.com/lp): Independent ad-spend audit landing page.
- [Book a Discovery Call](https://gordonstrategics.com/book): Book a free 30-minute discovery call.
- [Privacy Policy](https://gordonstrategics.com/privacy): How personal information is collected, used, and protected.

## Common questions
- Why not have our agency audit itself? An agency's commercial model is built around managing spend; independent audits provide objective, top-down transparency you can't get from inside the relationship.
- Will this damage our agency relationship? No — the best agencies welcome independent validation. Recommendations include implementation guides for your existing team or agency.
- How long does an audit take? Campaign Audit 1–2 weeks; Full Digital Audit 3–4 weeks; Strategic Overhaul 6–8 weeks.
- What if you don't find any waste? On the Campaign Audit, if savings don't exceed the fee, the engagement is free.
- How much does it cost? Fixed-price proposal after the discovery call, based on ad spend and number of platforms; typically a fraction of one month's recovered spend.
- Who does the work? You work directly with David Gordon — not a junior analyst.

## Contact
- Email: david@gordonstrategics.com
- LinkedIn: https://www.linkedin.com/in/david-g-b89b4632/
- Book a discovery call: https://calendly.com/david-gordonstrategics/discovery-call