Independent Digital Marketing Consultancy

Your Marketing Budget Is Working Against You. Let's Fix It.

From paid media audits to full digital strategy overhauls, Gordon Strategics provides independent, senior-level marketing intelligence. We find the waste, quantify it to the dollar, and build the roadmap to fix it.

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$40M+
Ad budgets audited
15 Years
Digital marketing expertise
$400K+
Largest annual saving found
30%+
Average efficiency gains
The Problem

You're Spending Millions on Ads. Do You Know Where It's Going?

Digital advertising has become so complex that even experienced marketing leaders can't see the full picture. Platforms are incentivised to increase your spend, agencies are incentivised to maintain it, and the real numbers get buried under layers of dashboards and reports that don't quite align.

Fragmented Visibility
Your data lives across Google, Meta, analytics, and agency reports that rarely align. You're making decisions on incomplete information.
Structural Misalignment
Your agency partners are incentivised to spend. You're incentivised to save. Without independent oversight, there's no way to know if your investment is truly optimised for your goals.
Misconfigured Automation
AI bidding strategies working against you is the number one hidden cost in paid media. Most accounts we audit have smart bidding set up incorrectly.
Invisible Budget Drain
Irrelevant search terms, zero-conversion placements, and misallocated budgets silently eat through your ad spend every single day.
Platform Drift
Ad platforms constantly change - bidding algorithms update, new placements launch, and what worked last quarter silently degrades. Without ongoing oversight, the waste we eliminate today simply creeps back in tomorrow.
What We Do

Audit Services Tailored to Your Needs

From a focused campaign review to a full strategic overhaul, we match the depth of our analysis to the complexity of your marketing operation.

Tier 1

Campaign Audit

1–2 weeks

A forensic audit of your paid media accounts to identify budget wastage, misallocated spend, and immediate optimisation opportunities.

  • Full account structure review across all platforms
  • Search term analysis with spend-on-waste quantification
  • AI bidding strategy assessment
  • Placement and audience targeting review
  • Dollar-value wastage quantification
  • Prioritised quick-win recommendations
Tier 2 - Most Popular

Full Digital Audit

3–4 weeks

Everything in the Campaign Audit, plus a comprehensive review of your website, messaging, conversion funnel, and AI readiness.

  • All Campaign Audit deliverables
  • Website & landing page UX review
  • Conversion funnel mapping: click to close
  • Competitor digital benchmarking
  • AI opportunity assessment
  • 30 days post-audit implementation support
Tier 3

Strategic Overhaul

6–8 weeks

A complete transformation of your digital marketing operation - measurement, attribution, AI integration, and a long-term strategic roadmap.

  • All Full Digital Audit deliverables
  • Analytics & tagging infrastructure audit
  • Offline conversion implementation design
  • Attribution modelling framework
  • AI integration roadmap
  • 12-month strategic marketing roadmap
Your Fractional Head of Performance

Ongoing Strategic Partnership

An audit finds the waste. A retainer ensures it never comes back. Ad platforms drift, agencies rotate staff, and what was optimised last quarter silently degrades. You don't need a full-time Head of Digital, but you can't afford to run without one. For less than the cost of a junior hire, you get senior oversight keeping your marketing investment on track.

◆

Implementation Oversight

Hands-on support ensuring audit recommendations are executed correctly by your team or agency.

◆

Strategic Advisory

Monthly performance reviews, quarterly strategy sessions, and senior-level marketing counsel - the strategic layer most marketing teams are missing.

◆

Partner Alignment

Independent performance monitoring that ensures your agency partners are accountable to your profit, not their billing targets.

◆

AI & Marketing Intelligence Advisory

Every vendor is pushing AI tools that often add complexity without adding value. You get an independent, vendor-agnostic filter for your tech stack. Whether you're evaluating new software, questioning an agency's 'AI' recommendations, or building an internal automation strategy, I cut through the noise to tell you what actually drives efficiency and what is quietly burning your budget.

What's Included

Most clients start with an audit and move to retainer within the first month. Once you see what's been leaking, you'll want someone making sure it stays fixed.

  • Weekly campaign optimisation & budget reallocation
  • Monthly performance reporting & analysis
  • Quarterly strategic planning sessions
  • Competitive intelligence & market monitoring
  • AI automation opportunities as they emerge
  • Direct access to David Gordon
How It Works

From Conversation to Clarity

A straightforward process designed to respect your time and deliver results fast.

01

Discovery Call

A 30-minute conversation to understand your current setup, platforms, ad spend, and goals. No commitment, no hard sell - just an honest assessment of whether an audit makes sense for your business.

02

Scoping & Proposal

David recommends the right engagement tier based on your needs and provides a fixed-price proposal. You'll know exactly what you're getting and what it costs before we start.

03

Audit & Delivery

David gets to work. You receive a clear, actionable report quantifying every dollar of waste found, with prioritised recommendations your team or agency can implement immediately.

David Gordon
David Gordon
15 Years
Experience
$40M+
Audited
Blue-Chip
Background
About David

David Gordon

Fractional Head of Performance & Independent Digital Marketing Consultant

David has spent 15 years in digital marketing, driving growth for blue-chip brands like Commonwealth Bank, American Express, and QBE Insurance, alongside high-growth leaders like G8 Education and Guardian Childcare.

Over his career, he has managed tens of millions in ad budgets and led senior performance teams across the financial, insurance, and education sectors. While he holds advanced technical certifications across the Google Marketing Platform & Meta, his focus is always on the bottom line: making sure your platforms are serving your profit margins, not just spending your budget.

David founded Gordon Strategics because he saw a structural flaw in the industry: agencies grading their own homework. He gives marketing leaders the independent, senior-level oversight they need to eliminate waste and hold their partners accountable, without the inherent conflicts of agency-provided audits.

Risk-Free Guarantee

If I Don't Find Savings Exceeding My Fee, You Pay Nothing.

I'm so confident in my methodology that I guarantee results on every Campaign Audit. In 15 years and $40M+ in audited budgets, I've never failed to find significant waste. Your risk is zero - the only cost of not engaging is continuing to lose money you don't know you're losing.

Who We Work With

Industries We Serve

Our methodology works for any business generating leads through digital advertising. The waste patterns in paid media are structural, not industry-specific.

Healthcare
Education
Childcare
Financial Services
Real Estate
Aged Care
Fitness & Wellness
Professional Services
FAQ

Questions Before You Book

Straight answers to the things most clients want to know before their first call.

Why not just ask our agency to audit themselves?+

For the same reason you wouldn't ask your accountant to audit their own books. It's not about a lack of trust; it's about structural alignment. Your agency's core function is campaign execution, and their commercial model is built around managing spend. An independent audit provides the objective, top-down transparency that's practically impossible to get from inside the relationship.

Will this damage our agency relationship?+

Quite the opposite. The best agencies welcome independent validation because it proves their value. David's recommendations include implementation guides designed for your existing team or agency to action. The goal is to make your agency partnership stronger, not to replace it.

How long does an audit take?+

A Campaign Audit takes 1–2 weeks. A Full Digital Audit runs 3–4 weeks. The Strategic Overhaul is a 6–8 week engagement. There's no disruption to your current campaigns during the process.

What if you don't find any waste?+

Then you don't pay. My guarantee on the Campaign Audit is straightforward: if I don't identify savings exceeding my fee, the engagement is free. In 15 years, I've never had to honour that guarantee - but it's there so you have zero risk.

How much does it cost?+

Pricing is based on the complexity of your advertising accounts - primarily driven by your monthly ad spend and number of platforms. We provide a fixed-price proposal after the discovery call so there are no surprises. For perspective, our fee typically represents a fraction of one month's recovered spend.

Who actually does the work?+

You work directly with David Gordon - 15 years of digital marketing experience across blue-chip brands like Commonwealth Bank, American Express, and QBE Insurance. Not a junior analyst, not an account coordinator - the person who built the methodology.

Get Started

Find Out What Your Ad Budget Is Really Doing

Book a discovery call or send an enquiry. No commitment, no hard sell - just an honest conversation about whether an audit makes sense for your business.

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30-minute discovery call - we assess your situation and recommend next steps
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Fixed-price proposal - you'll know exactly what you're getting before we start
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Risk-free guarantee - if we don't find savings exceeding our fee, you pay nothing

Send an Enquiry

Or book a discovery call directly →